That is $33,333,333.00 an hour or $555,555.00 a minute or $9,259.25 per second…and counting.
The release of Rockstar Games’ “Grand Theft Auto V” generated $800 million sales in 24 hours around the world, a record for any game from Take-Two Interactive, and the “GTA” franchise itself. Success of the game bodes well for other tentpole game releases debuting this fall including the next “Call of Duty,” “Assassin’s Creed” and “Battlefield” sequels, as well as “Batman: Arkham Origins” and newcomer “Watch Dogs.”
The release of “GTAV” is certainly impressive, especially when compared to film releases.
The top three earners at the box office this year are Disney’s “Iron Man 3,” which generated $1.2 billion; Universal’s “Despicable Me 2,” at $840 million; and Warner Bros.’ “Man of Steel,” at $663 million. “GTAV” boasted a budget just as lofty as most tentpoles, with Rockstar spending around $115 million to make the game and Take-Two another $150 million to market it throughout the year.
Grand Theft Auto V is an open world, action-adventure video game developed by Rockstar North and published by Rockstar Games. It is the first main entry in the Grand Theft Auto series since Grand Theft Auto IV was released in 2008, and is the 15th entry overall. As one of the last titles to release exclusively during the seventh generation of video game consoles, Grand Theft Auto V is highly anticipated.
The game is composed of elements from driving and action-adventure games, and features open world gameplay, in which players can interact with the game world at their leisure. The game is set within the fictional state of San Andreas, which is based on Southern California. Within San Andreas are the fictional city of Los Santos (based on Los Angeles) and an open countryside area. The single-player story is told through three player-controlled protagonists whom the player switches between—Michael, Trevor and Franklin—and the story follows their efforts to plan and execute six large heists to accrue wealth for themselves. An online multiplayer mode is included, allowing up to 16 players to engage in both co-operative and competitive gameplay in a recreation of the single-player setting.